I AM

MAURA

CHANDLER.

Award-Winning Art Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Create adaptable banners that highlight the new UI/UX look for Microsoft 365 (and are cohesive with our M365 Copilot video campaign we are currently producing.)

MY ROLE:

Picture it: A super tight deadline, crazy client asks, ever-adapting brand design, and a message from a PM asking if you have any free time. Opportunity knocks in the form of a teams dm.

I eagerly jumped in working on banner designs and concepts to help the team progress this M365 campaign. In tandem with the M365 video creative, we started pitching banner designs to match, highlighting their new UX/UI look while Microsoft’s internal team was still redesigning their brand themselves. Several rounds later, we eventually got there with flexible designs, where the messaging can be easily edited to be more personalized for their target audience. Allowing for the client to be able to have countless versions and eventually animate the adaptable banners as well.

HEINEKEN

BEER IS THE PERFECT ICEBREAKER

WHAT:

2024 Gold and Silver ADDY Winner for "Out of Home and Ambient Media Student Campaign" Category

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

Create a year’s worth of campaign creative that make the LTO drinks the heroes, help the brand reach a younger audience, and feels original to the brand, yet on trend within the coffee industry.

MY ROLE:

This was the first New Client pitch I was a part of and won!

We were caffeinated and excited, jumping into the campaign creative, designing window clings, pitching activations, and building relationships with our new client. It was great collaborating with the client and learning their taste. Each brief, we focused on a young, trendy, playful approach and our client really appreciated the world building around each campaign concept. I was able to gain more and more responsibility on the creative for this account, eventually leading pitches, campaign creative, and directing photoshoots and a video with the ACD.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.

SAY HI!

I AM

MAURA

CHANDLER.

Award-WinningArt Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Microsoft 365 Copilot AI Campaign Banners for “More power to you”

THE DEETS:

The “More power to you” campaign turns M365 Copilot AI into the perfect sidekick to your everyday hero’s journey. From job applications to birthday invites Copilot turns small wins into tomorrow’s break-throughs.

MY ROLE:

Opportunity knocks in the form of a Teams dm. Super tight deadlines, crazy client asks, and ever-adapting brand design, all wrapped up into the process of developing adaptable banners to pair with the video spot we were currently producing. I worked with the Senior Art Director pitching and creating banner designs to match the video creative, highlighting their new UX/UI look and feel.

HEINEKEN

BEER IS THE PERFECT ICEBREAKER

WHAT:

2024 Gold and Silver ADDY Winner for "Out of Home and Ambient Media Student Campaign" Category

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

The Human Bean Sizzle Video for Franchise Convention

Campaign Creative: Window Clings for LTO/Seasonal drinks and Holiday Cup Designs

THE DEETS:

From a new client pitch, our relationship with the Human Bean has grown through developing a year’s worth of campaign creative that is trendy, but original to the brand. But first, we start with a sizzle video for their upcoming franchise convention.

MY ROLE:

World building became a quick skill well learned for this client. Our sizzle video was a blend of positive messaging to leave with the franchise partners and customers mixed with a drink hype edit to make them look even more irresistible. Getting creative with our budget and volunteer actors on set at one of the drive-thru locations, we were able to get the cutest shoot we could ask for. While continuing to learn client’s taste, we developed young, playful, and trendy campaign creative for pitches, window clings, campaign activations, and photoshoots galore.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.

SAY HI!

I AM

MAURA

CHANDLER.

Award-Winning Art Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Microsoft 365 Copilot AI Campaign Banners for “More power to you”

THE DEETS:

The “More power to you” campaign turns M365 Copilot AI into the perfect sidekick to your everyday hero’s journey. From job applications to birthday invites Copilot turns small wins into tomorrow’s break-throughs.

MY ROLE:

Opportunity knocks in the form of a Teams dm. Super tight deadlines, crazy client asks, and ever-adapting brand design, all wrapped up into the process of developing adaptable banners to pair with the video spot we were currently producing. I worked with the Senior Art Director pitching and creating banner designs to match the video creative, highlighting their new UX/UI look and feel.

HEINEKEN

BEER IS THE PERFECT ICEBREAKER

WHAT:

2024 Gold and Silver ADDY Winner for "Out of Home and Ambient Media Student Campaign" Category

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

The Human Bean Sizzle Video for Franchise Convention

Campaign Creative: Window Clings for LTO/Seasonal drinks and Holiday Cup Designs

THE DEETS:

From a new client pitch, our relationship with the Human Bean has grown through developing a year’s worth of campaign creative that is trendy, but original to the brand. But first, we start with a sizzle video for their upcoming franchise convention.

MY ROLE:

World building became a quick skill well learned for this client. Our sizzle video was a blend of positive messaging to leave with the franchise partners and customers mixed with a drink hype edit to make them look even more irresistible. Getting creative with our budget and volunteer actors on set at one of the drive-thru locations, we were able to get the cutest shoot we could ask for. While continuing to learn client’s taste, we developed young, playful, and trendy campaign creative for pitches, window clings, campaign activations, and photoshoots galore.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.

SAY HI!

I AM

MAURA

CHANDLER.

Award-Winning Art Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINEKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Microsoft 365 Copilot AI Campaign Banners for “More power to you”

THE DEETS:

The “More power to you” campaign turns M365 Copilot AI into the perfect sidekick to your everyday hero’s journey. From job applications to birthday invites Copilot turns small wins into tomorrow’s break-throughs.

MY ROLE:

Opportunity knocks in the form of a Teams dm. Super tight deadlines, crazy client asks, and ever-adapting brand design, all wrapped up into the process of developing adaptable banners to pair with the video spot we were currently producing. I worked with the Senior Art Director pitching and creating banner designs to match the video creative, highlighting their new UX/UI look and feel.

HEINEKEN

BEER IS THE PERFECT ICEBREAKER

WHAT:

2024 Gold and Silver ADDY Winner for "Out of Home and Ambient Media Student Campaign" Category

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

The Human Bean Sizzle Video for Franchise Convention

Campaign Creative: Window Clings for LTO/Seasonal drinks and Holiday Cup Designs

THE DEETS:

From a new client pitch, our relationship with the Human Bean has grown through developing a year’s worth of campaign creative that is trendy, but original to the brand. But first, we start with a sizzle video for their upcoming franchise convention.

MY ROLE:

World building became a quick skill well learned for this client. Our sizzle video was a blend of positive messaging to leave with the franchise partners and customers mixed with a drink hype edit to make them look even more irresistible. Getting creative with our budget and volunteer actors on set at one of the drive-thru locations, we were able to get the cutest shoot we could ask for. While continuing to learn client’s taste, we developed young, playful, and trendy campaign creative for pitches, window clings, campaign activations, and photoshoots galore.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.

SAY HI!

I AM

MAURA

CHANDLER.

Award-Winning Art Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINEKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Microsoft 365 Copilot AI Campaign Banners for “More power to you”

THE DEETS:

The “More power to you” campaign turns M365 Copilot AI into the perfect sidekick to your everyday hero’s journey. From job applications to birthday invites Copilot turns small wins into tomorrow’s break-throughs.

MY ROLE:

Opportunity knocks in the form of a Teams dm. Super tight deadlines, crazy client asks, and ever-adapting brand design, all wrapped up into the process of developing adaptable banners to pair with the video spot we were currently producing. I worked with the Senior Art Director pitching and creating banner designs to match the video creative, highlighting their new UX/UI look and feel.

HEINEKEN

BEER IS THE PERFECT ICEBREAKER

WHAT:

2024 Gold and Silver ADDY Winner for "Out of Home and Ambient Media Student Campaign" Category

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

The Human Bean Sizzle Video for Franchise Convention

Campaign Creative: Window Clings for LTO/Seasonal drinks and Holiday Cup Designs

THE DEETS:

From a new client pitch, our relationship with the Human Bean has grown through developing a year’s worth of campaign creative that is trendy, but original to the brand. But first, we start with a sizzle video for their upcoming franchise convention.

MY ROLE:

World building became a quick skill well learned for this client. Our sizzle video was a blend of positive messaging to leave with the franchise partners and customers mixed with a drink hype edit to make them look even more irresistible. Getting creative with our budget and volunteer actors on set at one of the drive-thru locations, we were able to get the cutest shoot we could ask for. While continuing to learn client’s taste, we developed young, playful, and trendy campaign creative for pitches, window clings, campaign activations, and photoshoots galore.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.

SAY HI!

I AM

MAURA

CHANDLER.

Award-Winning Art Director + Copywriter

Unconventional Creative

WHO AM I?

HELLO!

I am Maura Chandler. I am an Unconventional Creative that loves

the conceptual and the curious.

RESUME

THE WORK

MICROSOFT

HEINEKEN

THE HUMAN BEAN

UNITED STATES POSTAL SERVICE

MICROSOFT

BANNERS ON BANNERS

WHAT:

Microsoft 365 Copilot AI Campaign Banners for “More power to you”

THE DEETS:

The “More power to you” campaign turns M365 Copilot AI into the perfect sidekick to your everyday hero’s journey. From job applications to birthday invites Copilot turns small wins into tomorrow’s break-throughs.

MY ROLE:

Opportunity knocks in the form of a Teams dm. Super tight deadlines, crazy client asks, and ever-adapting brand design, all wrapped up into the process of developing adaptable banners to pair with the video spot we were currently producing. I worked with the Senior Art Director pitching and creating banner designs to match the video creative, highlighting their new UX/UI look and feel.

Heineken

Beer is the perfect icebreaker

WHAT:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

THE DEETS:

My “Start Fresh” community-based campaign positions Heineken as a catalyst for connection. Reddit “Meet Cutes” mixed with guerrilla-marketing, positions Heineken as a resource for their consumers to put themselves out there physically and digitally. All they have to do is “Start with a Hei.”

MY ROLE:

While leading this campaign I had the thought: “Why just have mockups when you can teach yourself to edit a case study video?”. Taking the storytelling of the campaign to the next level, we were able to hone in on the messaging of how Heineken keeps life refreshing by being a partner to their customer. Through a phygital experience– interactive murals, booth activations, name tags, and UGC opportunities– their audience can become a part of something, their way.

THE HUMAN BEAN

COFFEE IS THE CUTEST

WHAT:

The Human Bean Sizzle Video for Franchise Convention

Campaign Creative: Window Clings for LTO/Seasonal drinks and Holiday Cup Designs

THE DEETS:

From a new client pitch, our relationship with the Human Bean has grown through developing a year’s worth of campaign creative that is trendy, but original to the brand. But first, we start with a sizzle video for their upcoming franchise convention.

MY ROLE:

World building became a quick skill well learned for this client. Our sizzle video was a blend of positive messaging to leave with the franchise partners and customers mixed with a drink hype edit to make them look even more irresistible. Getting creative with our budget and volunteer actors on set at one of the drive-thru locations, we were able to get the cutest shoot we could ask for. While continuing to learn client’s taste, we developed young, playful, and trendy campaign creative for pitches, window clings, campaign activations, and photoshoots galore.

UNITED STATES POSTAL SERVICE

SALES ENABLEMENT OR BUST

WHAT:

E-Learning Customer Journey Video for USPS Marketing Education Portal

USPS Shipping Booklet for Re-engagement Outreach

THE DEETS:

Sales Enablement for USPS prioritized showing off the importance and necessity of print, especially direct mail, for modern marketing today. The consistent challenge with Sales Enablement is how to make the various forms of content and services visually engaging, yet strategically useful.

MY ROLE:

My goal since joining the USPS team, is how much fun can we have with our client. The Senior Copywriter and I evaluated their USPS Marketing Education Platform, found areas we could plus up, and pitched an animated customer video with a playful twist. To make content more engaging, we have to enjoy working on it as well. While I was pushing for a love letter concept to win back the hearts of previous shipping decision-makers, USPS wanted something more formal and packed with information. We landed on a love letter of a booklet keeping the sentiment of “YOU + US(PS)” making the perfect shipping pair.