START FRESH - START WITH A HEI

2024 CAMPAIGN GOLD ADDY WINNER (NATIONAL)
2024 CAMPAIGN SILVER ADDY WINNER (DISTRICT)

Pivotal life changes can feel isolating, especially when it seems like you are completely starting from scratch or your life as you know it is over. This community-based campaign shows Heineken’s support for their consumer and positions the brand as a resource for their audience to go to when they are looking to live like a local, get involved and comfortable within a new workplace, or are just feeling socially overwhelmed. Heineken consumers can establish themselves, crack open a beer, and build their community physically and digitally all they have to do is “Start With A Hei”.

Channels:

Experiential
Interactive Murals, Booth Activations, & Sticker Activation for Local Bars

Digital
Instagam Posts, Instagram Reels, & UGC Opportunity