HINGE
SKIP THE CLICHÉS
This integrative digital and OOH self-awareness campaign calls out Hinge’s “one and only flaw” for their app: cliché answers and they are holding their dating app veterans accountable for their contribution to this problem. Real relationships need real conversations and Hinge and their users are seeking lasting results. Hinge will call out their almost too relatable audience through reposting their users’ repetitive answers on their instagram story and feed temporarily. The OOH and transit ads will also be constantly updating with their single audience’s poor material showing their users that Hinge is cringing just as much as they are.
Channels:
DigitalInstagram Stories, Temporary Feed Posts, & UGC Opportunity
OOH & Transit Ads
Digital Billboards & Posters
