LD & CAH & UN 


DEATH TO: PLASTIC.


Everyone has a hill (or mountain) to die on, Liquid Death, Cards Against Humanity, and the United Nations’s (under Goal 14) is plastic. To show people the better alternative to plastic water bottles - Aluminum Cans! - this campaign is literally about recycling and reusing the exact same products the LD and CAH brands already have and pointing out to their shared nihilistic and sarcastic audience what they have been missing this whole time. The proceeds from the sales of LD’s and CAH’s “brand new” products will go towards a Goal 14 charity to show their partnership with the UN and help prevent us from trashing our oceans and marine life even more.

Channels:

OOH
Digital Billboards, Digital Posters, & LD Recycling Cans

Digital
Social Media Posts & UGC Opportunity 

Packaging
“Redesign” of LD Can & CAH Card Expansion Pack