PARAMOUNT+ FOR PEOPLE

Paramount’s anti-bias statement has made their perspective clear on their decision to keep controversial content on their platform to start a conversation and learn from our entertainment history, but where is this “conversation” being had? The Paramount+ for People campaign will fill in the gaps on their streaming platform to better represent their intersectional audience and allow them to feel seen through partnering with their Content for Change initative and using recognizable motifs: multicolor intersecting lines and reflective mirrors. This campaign will be a way for Paramount+ to highlight their inclusive library, gather user research through their microsite, and create curated experiences for their current and new users.

Try Out The Microsite!

Channels:

Digital
Commercial, Reorganized Streaming Platform, Complex Content Microsite, Campaign Social Posts, & UGC Opportunity

Physical
OOH Posters & Billboards, Reflective Posters, Guerilla Multicolor Intersections

Experiential
Paramount+ and Content For Change Mixer, Personalized Post Card and Email Invites, & Reflective Installation